After knowing the importance of the text to sell, either on a website or on YouTube, I thought it appropriate to leave here some tips on how to take advantage of any opportunity, in this case, the text, to help users find our videos ahead of our competition. I’m talking about video SEO, folks. Ranking on Youtube.
Often when I am asked about SEO, a subject in which I am not an expert at all, but in which I have made my first steps, I always summarize it in one sentence: SEO is based on doing things right. Or in other words, to take advantage of every opportunity that YouTube gives us to include keywords.
Your first task: find the keywords for your video.
You must know what the words which will lead the audience to come to your videos are. Or at least with the ones that you would like them to arrive. To find them, you have several tools that can help you to distinguish the wheat from the chaff, which is a lot. Once you have them, it will be a matter of organizing yourself, and let me give you some advice right now: what would you think of making a video for each of them? I’m talking about that if your keywords are, for example, a language school, English course, interview in English, flirting in English or job interview in English, maybe you would be interested in dedicating a video to each of them.
What tools are there to find the keywords?
There are many, but without a doubt, the first that come to mind are:
Google Keyword Planner. Designed to refine the ads in Google Adwords, this official Google tool allows us to find groups of words and order them by their relevance.
Keyword Tool. A free tool that, in two clicks, allows us to search for words related to our video and allows us to refine the search directly for YouTube. That I don’t tell you anything and I tell you everything.
If you spend generous time researching, you will multiply the results of your videos. Guaranteed. Almost sure.
And on YouTube? Where do I include text?
Well, now that we have the keywords that we need to “place,” it is time to do it with all the intention where YouTube allows us. For this, we have several options, we are going to see them:
1. Video title.
This is precisely where I do not recommend obsessing over keywords. Here we should use the Copywriting techniques. You have to opt for sexy writing. A headline, come on.
For this, we can choose the classic resources, such as lists or questions:
“10 classic mistakes in a job interview”
“How to pass a job interview in English”
To continue with the examples, we mentioned before. The point is that the title must always be faithful to its content if we do not want to cause a rebound. But that does not mean that we take the trouble to “seduce” the viewer.
2. Description of the video.
This is where the eternal debate always comes in: Long or short descriptions? Do not forget that what we are doing is “making it easy” for YouTube so that it knows how to locate our video. This is what the primary philosophy of keywords is based on. Then we must opt for long descriptions where the keywords are repeated and always used with meaning and in a logical way.
Tips that I want to give you:
Do not copy and paste the text. It does not matter if everything comes from a post that you have written on your blog or a news item that you have read: if you repeat text, Google will know it and will penalize you with a negative VSEO. Don’t be lazy and curse the texts that accompany your videos as well. I’m sure that of everything you’ve done to get that video, the text will be the least of your efforts.
Add the conversion links before and after the text. If what we are looking for is that the video brings us traffic to the web, we must make it easy for the viewer, and taking into account that only the first 300 characters appear before the “read more,” we must have all the mischief in the world and add the text before that happens. Believe me: a large percentage of users do not click on that button, and therefore will not even have the opportunity to convert.
3. Tags
Obviously, the thing is about tags. If we have already “done our homework” with the keywords, it will be time to include them in the specific section for it. Just give you two basic tips at this point:
The order of the tags does matter. So make sure that the first ones you add are the most important since Google will give more importance to it than the rest.
Heed the suggestions. Nor am I saying that you do it blindly, but it is true that if you run out of “resources”, adding the words suggested by YouTube itself can be of great help.
4. Captions
This is already an almost moral and logical question. We have to think that people with hearing difficulties, as well as those who want to enjoy your videos without being prevented by the audio (at work, in shared spaces, or even on devices without audio output), should have options to be able to do it.
Adding subtitles to our videos may seem like an arduous and heavy task, but nothing could be further from the truth. At least for me, subtitling videos on YouTube has something addictive, like knitting, that you always say “one more row and I’ll leave it,” and in the end, you get a lot.
5. Add text to a video
We all know that text helps your audience understand the video so add some text according to the theme of the video. There are a lot of video makers and editors that can help you add text to video. FlexClip is the one I recently used.
All in all
Well, as you can see, there are many opportunities we have to include the text in our YouTube uploads. This means that if we already knew it was important, now we pay much more attention to it.
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