There’s no secret to how popular social media is! From the quick climb of MySpace to its downfall and the rocky replacement by Facebook- to the modern age of social media where all sites seem to be constantly replicating one another- there’s a lot to learn from these platforms: especially for employers.
These are the top three social media platforms that employers need to consider.
Why Turn to Social Media?
Social media is a major boon for companies who want to get to know their applicants quickly: but it’s not something many companies are used to yet. Whether your company is older and has usually depended on paper applicants above all else, or it’s a newer company that’s never hired before: hiring through social media can feel bizarre.
Luckily, many sites give you a quick shorthand of who this person is and how they’ll treat your company. Consider putting out job openings on each of these sites!
LinkedIn started as a business-forward site that focused only on recruiting new employees and getting hired: but it’s seen a major shift in the last five years. Not only is there more of a social presence on this site, but there are far more applicants than ever before.
This is an awesome place to sort out future employees and get to know the workers before you hire them.
Twitter may not come to mind as a hiring platform when you first look at it: but it’s the best place to get information out about who your company is and what type of employees you’re looking for. The profiles on here give you the opportunity to get a bite-sized peek into your applicants before you interview them and can give you a heads-up on whether someone would be a great fit for your company or not.
FaceBook may surprise you: but it’s been making major turns towards becoming hiring and recruiting site. Not only does it give people the chance to make work-forward profiles, but you can also see some peoples’ history going back over a decade, giving you the chance to know whether they’re reliable or not for your company.
Unfortunately, Facebook still has a long way to go for employers, but it’s taking major strides that were unexpected just a couple of years ago.
What to Avoid in Social Media
When hiring through social media, the rules change. You’re able to see more of your employees’ personal lives, and it’s easy to feel like you’re walking a thin line between social and work-appropriate interactions. It’s vital that no matter what the possible employee’s profile is like: you keep the interaction as business-oriented as possible. Failing to do so can open you up to future legal issues and blur the lines for what’s acceptable workplace conversation.
Finding the Right Employees is Hard Work!
Whether you’re finding employees for a massive corporation, or a small shop, it’s important that you find the right workers for the role. Consider some of these social media as a hiring platform, and find the best workers you can!
