Investing in the crypto world can prove highly lucrative for those who strategically buy-in. The NFT marketplace is one way crypto owners invest their coins in digital asset diversity. As an artist, NFTs can open many opportunities to access a marketplace of collectors eager to invest in your digital intellectual property.
What are NFTs?
Non-fungible tokens are unique digital assets that can be bought and sold through blockchain networks. NFTs can represent any real-world asset or encrypt digital file types such as digital art. In the last several years, NFTs have been used to verify the originality and provenance of digital artworks across various mediums. Musicians, artists, videographers, and more can benefit from minting their works into NFTs to protect their digital intellectual property online. By minting a digital file into an NFT, you create scarcity and ensure the asset’s uniqueness. Artists in all digital media can benefit from NFTs and the NFT marketplace. Here are some key ways creators can market their NFTs.
Design NFT Teasers
The nature of NFTs allows for various views of the digital artwork depending on how it’s accessed. The owner of the NFT can see the total asset, while others may be able to only see a certain still of the image or less. By designing NFT teasers, you can give your audience a sneak peek at the NFT collection without compromising the originality of the NFTs themselves. NFT teasers are critical to building a following of collectors and other creators who can recognize your work in the marketplace.
Create a Website
A reliable and engaging website is essential for building your brand name and reputation as a digital artist in 2022. You need to have a website that people can refer to when they want to learn more about your artwork, previous collections, and current NFT availability. Keep your portfolio, contact information, links to available NFTs, and other information about your creations on your website for anyone to access. You can also link to additional resources for people who don’t understand how to buy and sell NFTs to help them set up their crypto wallets and learn more about the market.
Build Hype Around a Collection
As an NFT artist, you can mint multiple NFTs of the same work or single NFTs of various works within one collection. Regardless of how you organize your collection, it would be best to spend ample time building hype around your drop date well before minting the collection itself. List your teasers online and utilize your social profiles, influencers, and other network tools to build hype and excitement around your upcoming collection drop. Marketing your work in the months and weeks leading to a collection drop could significantly increase the selling rate and profit you generate from that drop.
Social Media Engagement
Today, businesses and entrepreneurs need a solid and engaging social media presence to compete in their respective markets. The same goes for NFT artists and digital creators. Social media is one of the most important ways to market yourself and your work. Using hashtags and other tools, you can find crypto and art communities through social media platforms to meet other creators and share information about your work. Social media is a critical tool for all successful marketers in 2022.
Enter NFT Community Spaces
The crypto world can often be heavily influenced by digital communities where conversation and debate around crypto happen regularly. You can promote your NFTs and build a following by entering these crypto communities and sharing your work with prospective collectors and other NFT creators. Reddit and Discord are two viral digital platforms for crypto communities.
The rise of NFT influencers has been tremendous in the last several years. Influencers across industries have proven successful when spreading awareness and generating higher sales through digital engagement with consumers. Many celebrities have begun endorsing the NFT marketplace, such as Snoop Dogg and Justin Bieber; short of getting a celebrity to endorse your NFT collections, you can hire social media influencers to help build hype around your NFTs.
Creating NFTs is easy and can be a highly lucrative way to invest in crypto. Get started marketing your NFTs today to take advantage of this rapidly growing marketplace.