Marketing has changed radically in the last few years. Newspapers are no longer the primary means of targeting an audience. Instead, the cell phone has taken its place. Almost everyone carries a cell phone and answers messages constantly. It makes sense to use digital marketing to gain customers. Combining the two leading digital marketing techniques, email marketing and SMS Marketing, makes sense.
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Marketing with SMS
SMS means short messages service. Texts of 160 words or less are best. The customer has shown an interest in participation, and you answer their acceptance with a short message back immediately. You already wrote the acceptance text, which is sent automatically right after the customer has accepted. From that point, texts already written go to your base list automatically.
You give each customer on the list something to entice them to continue. Free drinks the next time they order meals, for example. Something favorable and something the customers will think worth the meal. People can opt-out, and the server automatically deletes the name from the text list. They no longer get texts.
The entire marketing campaign comes with the customer’s approval, and thus, you know they are interested. The texts are short, taking seconds to read, making them more likely to be answered.
Email marketing targets any email without the customer’s approval. Email addresses are likely to be long-lasting. People do not change addresses as all their friends, and business acquaintances know them, and it would be wrong to get a new one.
Email addresses are relatively easy to gain and add to your client list. You write a text with lots of exciting details, pictures, and text boxes of color. Make it as attractive and long as you wish. The emails can contain links to your website so that customers can click on the link and go straight to your shop or to whatever website you want them to try.
67% of people dislike telephone marketing. People can scan a text at their time, but a phone call requires you to stop what you are doing and answer the phone. Having a live person is better than a message, but salespeople with a sales message are too much like fraud. Too many calls are interrupting your life.
On the other hand, phone calls with a live person get your attention if you need to talk to a person and ask for information. It is often too hard to get a person who knows the subject on the line. Phone calls do work.
Combining SMS and Email Marketing
These two marketing techniques both use cell phones and messaging, but email marketing uses longer and more detailed messages. SMS send short messages that can be read in seconds and respond just as fast sometimes.
Your program for either type of marketing may not get a response and needs to be tweaked. It may still not bring a reply and may need tweaking again. It would help if you learned what will work and interest the people. An email address list may usually be added to your base SMS list by the service you use, even if the list of email addresses came from some other source.
Since SMS sends only short messages, email marketing allows you more freedom to write and use other methods. Using both tools together gains more customers. Using SMS, the customer can answer the text and give you reviews and FAQs. It makes a more intimate contact.
Email is slower and more secure than SMS. SMS is more acceptable, and response is faster. Email is good for longer messages, such as newsletters, press releases, confirmation messages, and tracking of customers’ orders. A bonus is email can pick up carts that are not completed and remind the customer about them. The result has been excellent in getting those carts completed.
This link is an excellent site to look at the combined advantages of different marketing techniques:https://livevox.com/landing-text-message-marketing-2.
Together, email and SMS marketing techniques raise the total sales. Where one does not fill all the needs, the other picks up. Different apps usually have analytics that give you the results.