What do companies like Coca-Cola, Volkswagen, Lacoste, Netflix or Amazon have in common? An unforgettable logo that has been marked by fire in the minds of consumers.
The logo is one of the most significant brand investments a company can make. It is similar to the first handshake that a brand carries out with its potential customer. Therefore, its design cannot be something bland and careless. Therefore, this article will give you 5 tips to design a good logo.
Why is creating a good logo important?
The logo is the number one identifying element of the brand. It is the first thing that many consumers see, and, as you know, the first impressions rule. Its design influences public perception, defines its visual identity, and intrinsically communicates its values to the world.
A consumer shapes his opinion of a brand in just 10 seconds. In this case, a poorly designed logo can destroy the entire commercial message of the brand and inevitably damage the business. On the other hand, a logo with an aesthetic and attractive design can capture the target audience’s attention and turn the consumer into a loyal customer. In addition, it helps to make a difference against the competition by expressing that this business is unique.
For all these reasons, the logo is a fundamental part of a company’s branding and must be the basis on which the brand is built. The colors or fonts that a business chooses are conditioned by the story that the brand conveys to its consumers, and the logo is the cover letter for that story. All these branding elements will be the basis of all brand materials such as business cards, flyers, packaging or the website. There are lots of tools you can use for logo designing, tools for flyer maker, tools for business cards, and other graphics tools.
5 Tips to design a good brand logo
Analyze the brand in depth
It is impossible to create a good logo without previously carrying out a thorough analysis of the brand identity. What is the business about? What market do you want to reach? What values surround the brand? What do you promise your customers?
All this information must be reflected in the logo, whose design must align with the brand’s defining characteristics to be representative. Remember that the logo reflects the nature of the business and must be aligned with the objectives it pursues.
Use colors strategically
The color palette plays a crucial role in the message that the brand wants to launch as it is one of the most identifiable components of its visual identity. Colors imply meaning and have certain emotions associated with them. Therefore, it is necessary to consider them before creating the logo to avoid inspiring an unwanted sentiment in the public.
It is widely known that the color red is associated with love, passion and even aggressiveness. Instead, blue connect with feelings of calm, harmony, sincerity and freedom. For its part, pink symbolizes tenderness and is usually related to the feminine, while orange is associated with warmth and energy.
The key lies in knowing the emotions and values that define the brand and translating them into relevant colors for the target audience. DesignEvo has a complete color palette, it even allows you to enter the certain color code to change the color.
Choose the typography based on brand personality
Typography helps attract customer attention and convey brand personality. As with colors, it cannot be chosen at random but must result from prior research by the company.
The different fonts speak about being of the brand and must be in harmony to not send misleading signals to the potential customer. Do you think that the same typeface could be used to design a children’s playroom logo as for the logo of a climbing wall? Definitely not. The former company will likely need a typeface with handwriting-inspired cursive features, while the latter may opt for a heavier and more angular typeface.
When selecting the typeface to create a good logo, consider using your custom font to further reinforce the brand’s identity.
Bet on minimalism
The design of a good logo should be based on the idea that less is more. Runaway from complexity and think that simplicity is synonymous with success.
A simple design is easier for the public to process and recognize at first glance. A simple logo involves the use of one or two colors, fonts, and other elements. The very simplicity in the logo design can convey the business’s personality: simplicity, order and cleanliness. It is the case of the Apple logo, whose philosophy extends to the rest of its products. Remember?
Seek authenticity as a differential factor
You are already clear that a simple design is much easier to remember. Now, you have to go a step further to turn a logo into something memorable.
To achieve this, originality is key. You have to design an ingenious, differentiating and authentic touch, especially if it is a new company that wants to impact the market.
There are many details to consider when starting a business, and the design of a solid logo is one of the most important because it will mark the future relationship with the consumer. Putting effort into creating a good logo is a necessary investment. If you have not many resources to start, the online logo maker, like DesignEvo could be an excellent approach
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